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Urban Outfitters Multimedia Gift Set

 
 

Promotional video

UO 360 App

 
 
 Instagram promotion

Instagram promotion

 Sticker pack 

Sticker pack 

 
 
 badge

badge

 
 
 tear away in-store poster

tear away in-store poster

 Inside the box.

Inside the box.

 
 
 

UO 360 

As a summer intern on a team at Urban Outfitters, a multinational clothing corporation in Philadelphia, I created a promotional gift set that won recognition from the CEO. After researching the target audience and culture of Urban Outfitters we created a brand promotion focused on music and technology. UO 360 is a gift set which includes: a ticket for Moogfest music festival inside virtual reality, stickers promoting music and brand, video about the UO 360 app, and badges. For promotion of the Moogfest event, we created tear away posters that would be displayed in store. For online promotion, we made gifs for Instagram.

Made by London Zhang, Natalie Abernethy, Maisie Wills, Lorenza Centi.